Super Bowl XLIV will officially kickoff on February 7, 2010. The Super Bowl is by far the most watched televised broadcast in America. It is estimated that approximately 93.2 million people viewed last year’s Super Bowl. That gives you aclue of how big it really is. Almost 100 million people observe the Super Bowl every single year. A lot of sought-after singers and musicians perform during the pre-game and at the half time ceremonies of the game. The game day of Super Bowl is also known as “the Super Bowl Sunday”. It is today considered to be an American Tradition to watch Super Bowl on Sunday. Next to Thanksgiving, Super Bowl Sunday is the greatest U.S food consumption day. It is estimated that Americans eat over one ton of food during the Super Bowl Sunday game. The exclusive television broadcasting rights for the Super Bowl Sunday change among the major American Television networks. The commercial airtime for the Super Bowl broadcast is the most expensive form of advertising due to its high amount of viewers. 30 seconds, and thirty seconds only, of advertising time during the 2010 televised broadcast is expected to cost $3.01 million. The Super Bowl always ignites a flame of excitement that cut across all humanism, descents and class. Bridgestone Super Bowl XLIV (44Th edition) will be no exception. In fact, it promises to be ”bleeding-hot’. From the pre-game to the halftime show, Dolphin Stadium in South Florida will be on the shackles of fully loaded entertainment from start to end. Bridgestone will be sponsoring the Super Bowl halftime show for the third time in a row. The Championship Game will be exclusively produced by White Cherry Entertainment and broadcast live in the USA on CBS. In addition, this marks the first time consecutive super bowl championship football games will be in the same state consecutively. Super Bowl is the annual championship game of the association of professional American football leagues. The Super Bowl Sunday, which is the day of the year set aside for the big game, has since the onset evolved into an unofficial US holiday. On this day each year, hundreds of millions of people stay glued to watch the match broadcast live to almost all nooks and crannies of the earth. The super Bowl is in fact America’s most-watched TV broadcast.  Super bowl Sunday is also America’s most food consumption day after Thanksgiving Day. The game itself is too big and celebrated that the facilitators have had to rotate broadcasting rights between four major media corporations.  Many top American bands have performed at various times for the super bowl pre-game and halftime shows. The 2010 Super Bowl XLIV Halftime show promises even greater entertainment as it brings to life that history of fulfillment. One of the World’s finest rock bands, the pride of Great Britain, The WHO will be on stage to do what they know how to do best– make the people in the stadium and millions of TV viewers go crazy! You can buy discount Super Bowl XLIV tickets for providing promo code ” 44 ” at checkout on TicketsGenie.com. NFL tickets are also available for all other football games. The WHO band members are the diamonds of rock music. They emerge to the public forefront in the early 1960s and are still waxing strong. Very few rock bands could get close to what they have accomplished. With an almost distinctive style of music flavoured with punk and the very best of rock music, you will definitely feel your soul dancing.  The group does not only have the pedigree in terms of record sales, over 100 million copies and still counting  to boot, but have also earned awards to show that they are worth their salts. In 1990, they were inducted into the Rock ‘n Roll Hall of fame. Just last year they became the first ever rock group to receive an award from the prominent and coveted Kennedy Center.